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RELIANCE JIO'S CEO MUKESH AMBANI IS BACK AGAIN WITH A MASTER STROKE
At the Reliance AGM on Friday, Chairman Mukesh Ambani announced jiophone was introduced as "India ka smartphone", fr an "effective price of Rs.
0" - but you have to pay a "fully refundable" Rs. 1,500 deposit,
refunded after three years.
HIGHLIGHTS
- Reliance Jio announced its feature phone on Friday
- Plans start at Rs. 153 with unlimited data, voice, and SMS
- You pay Rs. 1,500 for the phone, which is fully refundable after 3 years
Reliance JioPhone with 4G VoLTE Features
Reliance JioPhone with 4G VoLTE feature phone sports a square design, along with a 2.4-inch QVGA display. It comes with an Alphanumeric keypad, and a dedicated button for torchlight. It features a headphone jack, microphone, speaker, and supports FM Radio as well.The 4G VoLTE-enabled JioPhone supports all languages, and users can speak to the device via voice commands. The company is giving people an option to browse Internet on the new JioPhone as well. And yes, it comes pre-loaded with Jio apps. This means users can watch movies on the 2.4-inch screen using the JioCinema app. Other features of the Jio 4G VoLTE feature phone include SOS feature, which can be activated by pressing 5, support for NFC that enables quick payments, and the ability to cast content.
HIGHLIGHTS
- 2.4-inch QVGA display
- Supports FM Radio
- Torchlight
- pre-loaded with Jio apps
- support for NFC
Although Reliance jio launched in India in September, the company's offering has been
restricted to smartphone users as it is a 4G only network, and to make
calls, a phone has to support the VoLTE technology, which is usually not
found on basic phones. The company aims to change with the JioPhone,
which comes with 4G VoLTE support. The JioPhone will include access to
apps like JioCinema, JioTV, and JioMusic.
HIGHLIGHTS
- Available from August 15 - for testing
- Pre-booking from August 24
- Buy the phone from September 1, on a first come first serve basis.
Aside from that, the company will also have two
sachet packs, at Rs. 24 for two days, or Rs. 54 per week, for users who
don't want to commit to Rs. 153 as an upfront payment.
The
phone was introduced by Akash and Isha Ambani, revealing the phone’s
for support voice commands, along with standard feature phone
functionality. Isha Ambani said that the phone looks familiar by design,
to ensure that it is easy to use.
"There
are 78 crore mobile phones in India," Mukesh Ambani pointed out.
"However, in this 78 crore, there are more than 50 crore feature phone
users, who have been left out. They can neither afford the cheapest LTE
smartphone, nor the exorbitant cost of data."
"Data
is the oxygen of digital life, and no Indian should suffer because of
unaffordability," he added. "Sadly the vast majority of mobile users are
starved of data. This unfairness must end, and Jio is committing to
ending it today."
To
accomplish this, the company needs to deliver on three pillars, Ambani
said - connectivity, data affordability, and device affordability. "Jio
is a data strong network built for the Internet from the ground up," he
said. "The TRAI speedtest portal has consistently ranked Jio as the
clear 4G network leader in coverage, usage, and data speeds."
"Our
network continues to rapidly expand. Jio, in the next 12 months, will
cover 99 percent of the population. India's 4G coverage will be more
than its 2G coverage," he added. To meet the need for device
affordability, the company realised it would have to release a 4G VoLTE
feature phone, as even an entry level smartphone costs between Rs. 3,000
and Rs. 4,500, Ambani said.
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